Live sport, debate and social media.. who would have thought?
As Tennis Australia’s Chief Executive Steve Woods outlined in a recent Australian Financial Review article on February 23rd, people are now able to get more involved in the live debate and conversation around matches with integrated social media channels.
Social has driven some major highlights for the Australian Open upon reflection, including the phenomenal Federer / Nadal ball boy catch which amassed over 15M views. At the same time, live wagering placed over $1B dollars of bets on the Australian Open tournament held in Melbourne over January in 2012 around the world with major bookmakers in Australia including Sportsbet.com.au and Centrebet, as well as international operators Paddy Power and bet365.
Let’s join the dots. Millions of people are holding live debates and commentary on social media during matches. Millions of people are betting billions on the game. Lightning bolt!
Why not integrate live stats, scores, smart games and wagering? A destination like Favourit.com just created a unique front row second screen experience for anyone who wants to get involved in the game.