Social drives Australia Open betting revenues

Live sport, debate and social media.. who would have thought? 

As Tennis Australia’s Chief Executive Steve Woods outlined in a recent Australian Financial Review article on February 23rd, people are now able to get more involved in the live debate and conversation around matches with integrated social media channels. 

Social has driven some major highlights for the Australian Open upon reflection, including the phenomenal Federer / Nadal ball boy catch which amassed over 15M views. At the same time, live wagering placed over $1B dollars of bets on the Australian Open tournament held in Melbourne over January in 2012 around the world with major bookmakers in Australia including Sportsbet.com.au and Centrebet, as well as international operators Paddy Power and bet365. 

Let’s join the dots. Millions of people are holding live debates and commentary on social media during matches. Millions of people are betting billions on the game. Lightning bolt! 

Why not integrate live stats, scores, smart games and wagering? A destination like Favourit.com just created a unique front row second screen experience for anyone who wants to get involved in the game.

Pre-register for Favourit.com or join our 200K friends on Facebook.

Favourit.com passes over 200k friends on Facebook - tis great to share the love!

Bringing our community the best of sports, music and entertainment experiences the world has to offer, tune into the live expert discussion, have your two cents, check out the latest insight, stats or live scores as well as back a winner. We’re changing the way you think about getting one up over your friends and being able to say “I told you so” from winning a bet.

Stay tuned, pre-register and be the Favourit… www.facebook.com/favourit.com

Join the banter with our 72K fans on Facebook… there’s a real buzz going on.. 

Teaching the betting industry a thing or two… Favourit smashes 20,000 users who are a part of our Facebook community. Some astronomical engagement figures with posts engaging and spreading like wildfire!

(Source: facebook.com)

Favourit.com’s here to prove that we, the customer, want an experience more than just a cluttered page of prices and data… We want to share the thrill and that “I told you so” moment..

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(Source: favourit.com)

Favourit.com - The What & Why.

Welcome friend.

Let’s start with a little bit of background shall we? Favourit.com is a brand new entertainment platform developed by us, Agility Interactive from our hometown Melbourne, Australia. Yes, Australia does have a number of noteworthy successes, not just cricket, or kangaroos, but also technology, and it’s our goal to prove it.

So how did Favourit.com come about you ask? 

Our game plan is to create something inherently social, with betting just one component in a mix of pure entertainment, sports discussion, virtual games and live scores and data. 

Our team are rockstars through and through (but don’t tell them that). They’ve been working all hours to create features and an integrated experience you won’t find anywhere else on the planet (or in the cloud for that matter). But what’s most exciting about Favourit.com is that it challenges tradition. It gives you, the user, a brand new way to engage with your friends, your interests in sport, music and entertainment including putting some dollars on backing your favourite.

We’re focussed. Seriously.

We understand that social sites need to listen to their users and adapt to what they want and need - it’s not about us! That’s what we’ve built Favourit.com to do - shape and grow with your interests, presenting you the most relevant and interesting information.

We also have some great ideas of our own planned that will change the way you think about sports betting websites forever. Favourit.com is all about picking winners, sharing ideas and having a laugh or the golden “I told you so moment” at the same time. We’ve used these starting points to develop a range of ideas that will make sports betting more entertaining and much. much more social - the way it used to be.

What’s our current status you ask?

We’re on the edge of our chairs ready to tell the world about our launch partners -but you’ll need to stay tuned to our social channels for the latest info. Favourit.com is currently in closed Alpha testing.

Follow us on our Facebook page (where we’ve just uploaded some sneak peek shots of the site) or on @favourit_sport, @favourit_tunes and @favourit_social on Twitter.

Stay tuned, we’re about to take off.

The Favourit Team.

PS. Pre-register early… you’ll get early access before all those “other” people.